Introducing CarDekho Awards 2013
CarDekho.com— the winner of best and most popular Indian automotive website of the year 2012— announces the first edition of its awards. CarDekho Awards, 2013 presented by BerkshireInsurance.com. It is one of its kind awards where only the people’s voice is the final word. The readers choose the winners for these awards, and neither on what we think nor the sales number suggests. Customer is always the King, and the King’s word is the final one. These awards are the current voice of the Indian consumers - a direct feedback from Indian buyers to the automakers.
The event has been split in 10 basic categories of awards. Categories are defined based on car segments - Hatchbacks, Sedans, SUVs, UVs and Luxury vehicles. Under each segment there are two kinds of awards - one for the most popular in the whole year and other is the Best of 2012. In Best of 2012 the nominees are the cars that were launched or had a major facelift in 2012. Best of 2012 category is applicable only if there are 4 or more contenders. Most popular category has 8 nominees. Given the number of cars in hatchback segment we have spilt the hatchback category into two as Hatchbacks and Premium Hatchbacks. We have defined Premium Hatchbacks whose base variant costs above Rs. 4 lakhs(ex-showroom, New Delhi). The cars chosen for each category are based on CarDekho analytics data of 2012. Based on an online voting concept, CarDekho Awards 2013 aims at recognizing the winners that the masses choose.
Moving on from the categories to the viewers and selectors, votes can be cast till 7th February 2013, whereas results are slated down for declaration on 11th February 2013. And here's where another surprise awaits the voters, prizes including an Apple iPad Mini, Ten 2 Night 3 Day vacations, Five Apple iPod Shuffle and fifty other car accessories.